I often get asked by brands: "How should we organize our company for social media?" or "Which roles do we need", or "Which department is in charge". So for our latest report (clients can access all the details) answers just that, it has data and graphs [...]
By Josh Bernoff, from my Marketing News column.
Social technologies take a while to build, but last a long time. Think about the effort it takes to get people reading your blog, following your Twitter feed, viewing your YouTube videos, joining your [...]
by Josh Bernoff
As a young man I was a science fiction fan. Not just a reader, a fan who went to conventions (“cons”), gathered in weekly or monthly meetings and argued arcana, sought autographs and bought fan art.
Among fans there was a ubiquitous [...]
Many have said that Groundswell is a bible for companies using social technology. (Yes, I know there is a book that came out after ours called The Social Media Bible but indulge me for a moment [...]
During the Yahoo stockholders meeting which included yodelers, Regis Phelbin and a statement from CEO Carol Bartz “If I see another Britney Spears thing, I’m gonna throw up.”, Michael Jackson was driving a record number of visitors to the site.
Maybe the “fluff-o-metter” Bartz said she had in store [...]
Twitter may have broke the story, but the increase in search traffic at Google Thursday was first seen as a malware attack Google admitted.
The Google News site had to shut down briefly leaving a message that read: “We’re sorry, but your query looks similar to automated requests [...]
Aaron Wall, author and founder of the SEOBook website, called out Google today for accepting PPC ads promoting bogus Google money making schemes.
“Google gives webmasters this guideline “Your site’s reputation can be affected by who you link to.” Why shouldn’t it apply to Google as [...]
Go to Source
With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone.
In the past it was challenging to keep up with your performance data while on [...]
We’re lucky to have Avinash Kaushik, web analytics practitioner extraordinaire, on our team here at Google. We’re also lucky to have Nick Mihailovski, our developer programs manager who was a member of the Urchin team before the acquisition by Google. And they’re lucky to have each [...]
Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North’s most spectacular National Parks and our first Seminars for Success in province of Alberta!
Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a [...]
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