Archive | June, 2009

Report: Companies Should Organize For Social Media in a "Hub and Spoke" model

29 June 2009

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Go to Source I often get asked by brands: "How should we organize our company for social media?" or "Which roles do we need", or "Which department is in charge". So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the [...]

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To Use Social Technologies In Ad Campaigns, Get The Rhythm Right

29 June 2009

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Go to Source By Josh Bernoff, from my Marketing News column. Social technologies take a while to build, but last a long time. Think about the effort it takes to get people reading your blog, following your Twitter feed, viewing your YouTube videos, joining your community, or friending your Facebook page. They all start with [...]

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Social technology: a way of life . . . or just a damn hobby?

29 June 2009

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Go to Source by Josh Bernoff As a young man I was a science fiction fan. Not just a reader, a fan who went to conventions (“cons”), gathered in weekly or monthly meetings and argued arcana, sought autographs and bought fan art. Among fans there was a ubiquitous argument. Many believed fervently that Fandom Is [...]

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Writing another bible

29 June 2009

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Go to Source by Josh Bernoff Many have said that Groundswell is a bible for companies using social technology. (Yes, I know there is a book that came out after ours called The Social Media Bible but indulge me for a moment here.) With apologies to my more religious readers (it's a metaphor, people), here [...]

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Will Jackson Record Visits Change Bartz Attitude To Entertainment Stories?

29 June 2009

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Go to Source During the Yahoo stockholders meeting which included yodelers, Regis Phelbin and a statement from CEO Carol Bartz “If I see another Britney Spears thing, I’m gonna throw up.”, Michael Jackson was driving a record number of visitors to the site. Maybe the “fluff-o-metter” Bartz said she had in store for the redesign [...]

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Google Thought Michael Jackson Search Surge Was Malware Attack

29 June 2009

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Go to Source Twitter may have broke the story, but the increase in search traffic at Google Thursday was first seen as a malware attack Google admitted. The Google News site had to shut down briefly leaving a message that read: “We’re sorry, but your query looks similar to automated requests from a computer virus [...]

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Aaron Wall Calls Out Google For Allowing Scam Marketing On PPC

29 June 2009

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Go to Source Aaron Wall, author and founder of the SEOBook website, called out Google today for accepting PPC ads promoting bogus Google money making schemes. “Google gives webmasters this guideline “Your site’s reputation can be affected by who you link to.” Why shouldn’t it apply to Google as well? As long as Google has [...]

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Google Analytics on your Mobile Phone

29 June 2009

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Go to Source With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone. In the past it was challenging to keep up with your performance data while on the go. Using the [...]

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"Data Driven Discussions" series premiere!

29 June 2009

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Go to Source We’re lucky to have Avinash Kaushik, web analytics practitioner extraordinaire, on our team here at Google. We’re also lucky to have Nick Mihailovski, our developer programs manager who was a member of the Urchin team before the acquisition by Google. And they’re lucky to have each other – they are two peas [...]

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Seminars For Success July – Edmonton, Canada

29 June 2009

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Go to Source Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North’s most spectacular National Parks and our first Seminars for Success in province of Alberta! Our Google Analytics Seminar Leader, Benjamin Mangold from Mangold Sengers is making a special trip from [...]

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