Posts from — June 2009
Report: Companies Should Organize For Social Media in a "Hub and Spoke" model
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I often get asked by brands: "How should we organize our company for social media?" or "Which roles do we need", or "Which department is in charge". So for
our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social [...]
June 29, 2009 No Comments
To Use Social Technologies In Ad Campaigns, Get The Rhythm Right
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By Josh Bernoff, from my
Marketing News column.
Social technologies take a while to build, but last a long time. Think about the effort it takes to get people reading your blog, following your Twitter feed, viewing your YouTube videos, joining your community, or friending your Facebook page. They all start with zero [...]
June 29, 2009 No Comments
Social technology: a way of life . . . or just a damn hobby?
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by Josh Bernoff
As a young man I was a science fiction fan. Not just a reader, a fan who went to conventions (“cons”), gathered in weekly or monthly meetings and argued arcana, sought autographs and bought fan art.
Among fans there was a ubiquitous argument. Many believed fervently that Fandom Is A Way [...]
June 29, 2009 No Comments