Archive | July, 2009
Microsoft/Yahoo! deal; more search competition=a good thing..
Go to Source [Posted by Rebecca Jennings] This afternoon’s Microsoft/Yahoo! search deal ends months of discussion and speculation as to how and when these two giants would finally work out how to work together, after the rebuffing of Microsoft’s bid to buy Yahoo! last year. Under the terms of the 10-year deal, Microsoft’s recently launched Bing [...]
Continue reading...Yahoo’s New HomePage Integrates Applications –and Dabbles with Social
31 July 2009
Go to Source Summary: Yahoo's new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It's a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution. Last week, a handful of Forrester analysts were briefed and [...]
Continue reading...Yahoo! Has The Right Mobile Priorities
31 July 2009
Go to Source [Posted by Shar VanBoskirk] I spoke with Yahoo! in response to my WIM bullet about them in my recent US Interactive Marketing Forecast, 2009 to 2014. They wanted to correct how I had represented their mobile strategy. I spoke with Adam Taggart, Head of Global Product Marketing for Yahoo! Mobile and Zealous Wiley [...]
Continue reading...Social Marketing: Earned Media to the Max
31 July 2009
Go to Source I have been following the recent viral video phenomenon created by Evian. In case you haven't seen it (or them, there are a few iterations) you can check them out here. According to AdAge, the videos have gotten more than 14 million views, smashing all previous viral video records. Obviously the viral video [...]
Continue reading...Online Video Contests Can Help Marketers Listen To And Energize Their Customers
31 July 2009
Go to Source [Posted by Nate Elliott] Chances are you've seen an online video contest lately. In fact, you've probably seen a lot of them: more than 20% of interactive marketers — including category leaders like P&G, Nike, Coca-Cola and Sony — tell Forrester they've run campaigns asking users to submit online content in the [...]
Continue reading...Forrester Groundswell Awards — I love the diversity
31 July 2009
Go to Source by Josh Bernoff The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've [...]
Continue reading...What we can learn from Poken
31 July 2009
Go to Source What the heck is a Poken? I learned about Poken during my tweetup with the local Web 2.0 types in Milan. Many were wearing little pendants called Pokens, which they explained allowed them to make social network connections. So I called the Poken company and got a few for myself and my [...]
Continue reading...Advertising will change forever
31 July 2009
Go to Source by Josh Bernoff Here's one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen a Forrester projection, it comes from [...]
Continue reading...Seth Godin, Blogger: An Interview
31 July 2009
Go to Source Let’s face it. Seth Godin’s blog is a wondrous thing. It’s consistently No. 1 or No. 2 on the Ad Age Power 150. More importantly, it’s pure insight. At least once a day, every day, there’s a little homily on marketing, or brands, or quality, or on something else that makes you [...]
Continue reading...Search and Community Case Study at SES San Jose: NACA’s Save the Dream
31 July 2009
Go to Source The Neighborhood Assistance Corporation of America (NACA) Save the Dream tour will arrive in St. Louis on Thursday, July 30. Their buses will pull in front of St. Louis University’s Chaifetz Arena at 2 PM filled with hundreds of staff and volunteers. St. Louis is the third stop on NACA’s 10-city tour [...]
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- Brent Payne of Tribune Shares Some Social Media Link Building Tips
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31 July 2009
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