Summary: Yahoo's new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It's a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution.
Last week, a handful of Forrester analysts [...]
[Posted by US Interactive Marketing Forecast, 2009 to 2014. They wanted to correct how I had represented their mobile strategy. I spoke [...]
I have been following the recent viral video phenomenon created by Evian. In case you haven't seen it (or them, there are a few iterations) you can check them out here. According to AdAge, the videos have gotten more than 14 million views, smashing all previous viral [...]
[Posted by Continue Reading →
by Josh Bernoff
The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but [...]
What the heck is a Poken?
I learned about Poken during my tweetup with the local Web 2.0 types in Milan. Many were wearing little pendants called Pokens, which they explained allowed them to make social network connections. So I called the Poken [...]
by Josh Bernoff
Here's one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you've ever seen [...]
Let’s face it. Seth Godin’s blog is a wondrous thing. It’s consistently No.
1 or No. 2 on the Ad
Age Power 150. More importantly, it’s pure insight. At least once a day,
every day, there’s a little homily on [...]
The Neighborhood Assistance Corporation of America (NACA) Save the Dream tour will arrive in St. Louis on Thursday, July 30. Their buses will pull in front of St. Louis University’s Chaifetz Arena at 2 PM filled with hundreds of staff and volunteers. St. Louis is the third stop on [...]
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