Go to Source

Wakefield, MA – July 20, 2009 – Today, the Web Analytics Association (WAA), the leading authority on excellence in digital marketing measurement, announced that the Asociación Española de Analítica Web (AEAW) has merged with the WAA. [...]

Go to Source

Amsterdam, 13 July 2008 – Nedstat announces the launch of the Sitestat Report Builder enabling full flexibility to create and customise reports. Users can tailor their reports to their specific business needs by combining any metric and dimension including data from a company database. Reports can be shared with [...]

Go to Source
Amsterdam, 7 July 2009 – eCircle, a leading digital marketing supplier across Europe, has become an official partner of Nedstat’s technology platform RING™. Through seamless integration of their products, online marketers can significantly improve campaign conversion by creating highly targeted messages based on behavioral data. Joint customers of [...]

Go to Source

Hui, Sam K., Fader, Peter S., Bradlow, Eric T., (2009) Path Data in Marketing: An Integrative Framework and Prospectus for Model Building. Marketing Science, Vol 28, pp. 320-335. 16 pages.

REVIEWED BY JOSE DAVILA, JULY 2009

Executive Summary

By analyzing different marketing scenarios or “domains [...]

Go to Source

Bradlow, Eric T., (2009). Marketing Science and the Financial Crisis. Marketing Science, Vol 28. Page 201.

Reviewed by Jason Dong, July 2009

Executive Summary:

Eric Bradlow from The Wharton School submits that despite the state of the economy, the journal Marketing Science has actually experienced a surge [...]

Go to Source
If you’re tracking events on your site, you can now define advanced segments to isolate event related visits. So, for example, you can now see how visits with events compared to visits overall.

To do this, [...]

Go to Source
A few weeks ago, we mentioned some Google Analytics and Website Optimizer focused tweets that you can follow. Well now, as you can see if you glance over to the “Subscribe” section on the right, we’ve got an official Google Analytics Twitter account. Follow us [...]