Archive | August, 2009
What to do with your newer bigger ad budget
Go to Source by Emily Riley Major players are showing signs that marketers are starting to spend more online. Yahoo recently made public remarks that they’re optimistic that advertising revenue will start to increase soon. If we do see a near term increase in spending (Forrester is forecasting general growth in the industry over the [...]
Continue reading...Facebook Acquires Social Veterans in FriendFeed Deal
13 August 2009
Go to Source [Posted by Jeremiah K. Owyang] Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed's announcement, and Facebook's blog post. A few months ago the Facebook and Twitter deal fell apart, and Facebook knows it must open its community [...]
Continue reading...The Agency Landscape Is Coming To A Crossroads
13 August 2009
Go to Source by Sean Corcoran Today we published the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. The objective of this wave was to identify the top interactive agencies in terms of their ability to develop interactive strategy as well as their capabilities in executing that strategy across services. Evaluating the [...]
Continue reading...Mobile Marketing Not So Daunting with Best Practices
13 August 2009
Go to Source [Posted by Neil Strother] Heads-up on a new report up on our site on mobile marketing gaining strength, even in this down economy: "Best Practices: Mobile Marketing." (If you're a Forrester client, it's available in full.) First, many mobile marketing budgets are growing, according to a survey of U.S. interactive marketers we [...]
Continue reading...Who are your best customers?
13 August 2009
Go to Source Here's a conversation I often have with marketers: Josh: Who are your best customers? Marketer: Women with a child under 4. [Or "People with assets of at least $1 million." Or some such.] Josh: No, I really mean "Who are your best customers?" What are their names? Marketer: [No response.] If you're [...]
Continue reading...To Augie Ray: Thanks for the offer, but we don’t take sponsorships
13 August 2009
Go to Source By Josh Bernoff Augie Ray offered us $500 to write about his blog. But as he figured out, Forrester doesn't allow research or blogs to accept sponsorships. So I'll decline. There's a little confusion here, part of it intentional on Augie's part, so let me clear things up. We've only written about [...]
Continue reading...Twitter Suffers More Downtime, Attacks
13 August 2009
Go to Source Twitter went down again, and a message on their Status page points to another attack: Update (12:17p): We’re back up and analyzing the traffic data to determine the nature of this attack. Yesterday, Twitter was dealing with malware affecting user accounts. And of course, last week’s DoS attacks exposed just how vulnerable [...]
Continue reading...Hadoop Founder Leaves Yahoo! for Cloudera
13 August 2009
Go to Source Doug Cutting is leaving his job working on Hadoop at Yahoo! to work on Hadoop at Cloudera, a Silicon Valley Startup. Cutting founded Hadoop, an open source framework designed to break up large sets of data in order to make them more easily manipulated. Yahoo! obviously uses Hadoop, but other companies such [...]
Continue reading...Delicious Founder Regrets Yahoo! Sale, Launches Twitter Tool
13 August 2009
Go to Source Ben Parr over at Mashable dugg up the news (no pun intended) on Delicious founder Joshua Schachter regretting ever selling Delicious to Yahoo! He said: I wish I had not sold it to them. The cash and freedom do not even come close; I would rather work on a big, popular product. [...]
Continue reading...Protect Your Data By Moving to the Google Opt-Out Village
13 August 2009
Go to Source The Onion reports: Google Opt Out Feature Lets Users Protect Privacy By Moving To Remote Village via Google Blogoscoped
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13 August 2009
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