by Emily Riley
Major players are showing signs that marketers are starting to spend more online. Yahoo recently made public remarks that they’re optimistic that advertising revenue will start to increase soon. If we do see a near term increase in spending (Forrester [...]
[Posted by Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed's announcement, and Facebook's blog [...]
by Sean Corcoran
Today we published the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. The objective of this wave was to identify the top interactive agencies in terms of their ability to develop interactive strategy as well as their capabilities in executing [...]
[Posted by Best Practices: Mobile Marketing." (If you're a Forrester client, it's available in full.)
[...]
Here's a conversation I often have with marketers:
Josh: Who are your best customers?
Marketer: Women with a child under 4. [Or "People with assets of at least $1 million." Or some such.]
Josh: No, I really mean "Who are your best customers?" What are their names?
Marketer: [...]
By Josh Bernoff
Augie Ray offered us $500 to write about his blog. But as he figured out, Forrester doesn't allow research or blogs to accept sponsorships. So I'll decline.
There's a little confusion here, part of it intentional on Augie's part, so let me clear [...]
Twitter went down again, and a message on their Status page points to another attack:
Update (12:17p): We’re back up and analyzing the traffic data to determine the nature of this attack.
Yesterday, Twitter was dealing with malware affecting user accounts. And of course, last week’s [...]
Doug Cutting is leaving his job working on Hadoop at Yahoo! to work on Hadoop at Cloudera, a Silicon Valley Startup. Cutting founded Hadoop, an open source framework designed to break up large sets of data in order to make them more easily manipulated. Yahoo! obviously uses Hadoop, but [...]
Ben Parr over at Mashable dugg up the news (no pun intended) on Delicious founder Joshua Schachter regretting ever selling Delicious to Yahoo! He said:
I wish I had not sold it to them. The cash and freedom do not even come close; I would rather [...]
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