Search Engine Watch Blog
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My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We’ve learned quite a bit, such as:
Which product categories see a spike in interest earlier in the run-up to holiday shopping, com…
Search Engine Watch Blog
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Each quarter CPC Strategy ranks the best comparison shopping engines (CSEs) according to their merchant tools, merchant support standards, average conversions, traffic, CPC cost per sale, and revenue to help online retailers decide where to f…
Search Engine Watch Blog
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Large, complex websites often face a challenging scenario: getting product-level (or item-level) URLs to rank. This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs. Good examples of sites d…
Search Engine Watch Blog
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Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and [...]
Search Engine Watch Blog
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If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don’t want to address [...]
Search Engine Watch Blog
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Kathleen Moore of the Pew Internet Project has just written a report that says 71 percent of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 33 percent 4.5 years ago. The use of video-sharing sites on [...]
Search Engine Watch Blog
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Keywords are the nerve center of every paid search campaign, big and small. Keyword selection drives the consumers that will see your ads and starts to set the expectations around the services you offer or the goods you sell.
Your [...]
Search Engine Watch Blog
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Picture this: You walk up to a local business, walk through the door, up to the first person you see and say “Hi, I’d like you to put this sticker on your window because I sell products that people who [...]
Search Engine Watch Blog
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Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages.
For example, &ld… [...]
Search Engine Watch Blog
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A couple noteworthy new tests from Bing have been spotted in recent days. Search engines – and Bing is no exception – test (or in Bing’s terminology “flight”) new features and designs frequently on random users as a sort of… [...]
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- Is Starbucks at the forefront of mobile? @Econsultancy http://t.co/aFtgNXNE 4 days ago
- Adobe donates Flex to Apache | Macworld http://t.co/kSWRxkv0 2011-11-17
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