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How Does Your Company Manage Social Media Across Multiple Countries?
Working in Europe, I'm constantly hearing about social media programs designed for one country accidentally reaching users in other countries — especially when they're done in English. Toyota's excellent social media-focused iQ car launch in the UK attracted attention from the US, where the car isn't available. Yesterday a client told me that their Australian [...]
Continue reading...Google Vs. Facebook And How Marketers Win (Or Lose) In 2011
2 September 2010
Google has said nothing about its rumored social networking offering, but it may be that the company has just revealed its secret weapon to take on Facebook. The new Priority Inbox feature in Gmail hints at social media’s next great battleground: Relevance! Facebook itself inadvertently demonstrated the value of relevance and what is most wrong [...]
Continue reading...The MMA: Mobile Marketing Is No Longer Emerging. It’s Here.
2 September 2010
Today at the Mobile Marketing Forum in Sao Paolo, the MMA announced a repositioning to increase its "effectiveness at the global, regional and national levels, and to create additional membership benefits." The association is shifting its focus from helping to build mobile marketing as an emerging discipline, to 5 tenets they've identified as the building [...]
Continue reading...Google vs. Facebook and How Marketers Win (or Lose) in 2011
1 September 2010
Google has said nothing about their rumored social networking offering, but it may be that the company has just revealed their secret weapon to take on Facebook. The new Priority Inbox feature in Gmail hints at Social Media’s next great battleground: Relevance! Facebook itself inadvertently demonstrated the value of relevance and what is most wrong [...]
Continue reading...Paid And Earned Media: An Unlikely Marriage
30 August 2010
It’s clear by now that Groundswell technologies, especially social media, are disrupting the advertising world. You can’t read a major marketing magazine or Web site without at least one headline talking about how social is changing the world. Yet we still find there are many people in the interactive marketing industry on two extremes: those [...]
Continue reading...Do You Want To Succeed At Social Media Or Social Media Marketing?
30 August 2010
Do you want to succeed at social media or social media marketing? There is a difference–a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on [...]
Continue reading...Facebook Places: What It Is, What It Isn’t, And Why It May Change The World
30 August 2010
Today Facebook revealed its long-anticipated geolocation offering called “Places.” In many respects, Facebook’s offering doesn’t expand on the functionality you can find in current location-based services such as foursquare — you can check in at a place, share your location with friends, see who is nearby, and add a place. In fact, the most important [...]
Continue reading...Watch Facebook’s Announcement Here At 5 PM PDT Today
30 August 2010
If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the Forrester blog at 5 pm PDT. The social media world is abuzz. Take one hot trend (geolocation) and add one blazing hot social network with a history of privacy missteps (Facebook), and you have the making for an [...]
Continue reading...The Future Of Search Marketing
30 August 2010
We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to the research. There are a number of evolutions happening to search marketing now and in the coming three years, including: More content and ways to search Richer search engine interfaces and ads Overlap with social and [...]
Continue reading...Paid And Earned Media: An Unlikely Marriage
25 August 2010
It’s clear by now that Groundswell technologies, especially social media, are disrupting the advertising world. You can’t read a major marketing magazine or website without at least one headline talking about how social is changing the world. Yet we still find there are many people in the interactive marketing industry on two extremes: those who [...]
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- Brent Payne of Tribune Shares Some Social Media Link Building Tips
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2 September 2010
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