Category — Interactive Media Marketing
What to do with your newer bigger ad budget
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by Emily Riley
Major players are showing signs that marketers are starting to spend more online. Yahoo recently made
public remarks that they’re optimistic that advertising revenue will start to increase soon. If we do see a near term increase in spending (
Forrester is forecasting general growth in the industry over the next 5 [...]
August 13, 2009 No Comments
Mobile Marketing Not So Daunting with Best Practices
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[Posted by
Neil Strother]
Heads-up on a new report up on our site on mobile marketing gaining strength, even in this down economy: "
Best Practices: Mobile Marketing." (If you're a Forrester client, it's available in full.)
First, many mobile marketing budgets are growing, according to a survey of U.S. interactive marketers we conducted:
Also, [...]
August 13, 2009 No Comments
The Agency Landscape Is Coming To A Crossroads
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by Sean Corcoran
Today we published the
Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. The objective of this wave was to identify the top interactive agencies in terms of their ability to develop interactive strategy as well as their capabilities in executing that strategy across services. Evaluating the top interactive [...]
August 13, 2009 No Comments