Influencer marketing is on my mind these days. In addition to working on a report about how interactive marketers should collaborate with different resources to execute influencer marketing, I’m also speaking about the topic at Forrester’s Consumer Forum in Chicago later this month.
Talking with marketers, agencies, and service providers, everyone (yes, [...]
This is my first official blog post as a Forrester analyst, and I’m extremely excited to be a part of the community. So who am I? Before joining Forrester, I was an interactive marketer, a “traditional” marketer, and also a strategy and analytics consultant on the service provider side. Most recently, I served as director [...]
It was more than ten years ago that I listened to my first sermon about the growing importance of mobile as a marketing channel. It was late 2000 or early 2001; I was working at DoubleClick at the time and my boss left the company to join a mobile start-up, claiming we should’ve already had [...]
Today Twitter announced they will be expanding promoted tweets into the user's timeline (they had previously only been in search results) on Twitter.com. Twitter is slowly rolling this out with some of its premier clients over the next few weeks. Ultimately advertisers will now have three options for using [...]
Don't worry, I'm not planning on going anywhere just yet! In fact, I love what I do at Forrester: Put simply, I look for the most interesting and difficult-to-answer questions in interactive marketing, I spend a month talking to really smart people and collecting data on those questions, and then I write reports and give [...]
We work with a lot of different types of marketers at Forrester, and we always customize the recommendations we deliver to different clients based upon their unique situations and needs. But over the past few years there's one piece of advice I've found myself giving nearly every company I work with: "Hire a listening vendor."
[...]
For the past five years, we've been running the Forrester Groundswell Awards to recognize the companies who do the best job using social media — and last year we added an international category for the first time. We were thrilled to recognize some fantastic international social media programs in 2010 — from [...]
Joe Stanhope and the Customer Intelligence team are returning to Forrester’s #IMChat Tweet Jam with a session on mobile application measurement – at 2 p.m. Eastern Time on Tuesday, July 12th. These are weekly discussions held via Twitter on a variety of marketing topics, using the #IMChat hashtag. Everyone is welcome to join in.
Mobile [...]
Our European Interactive Marketing research team continues to grow. We've just opened a position for a Principal Analyst, preferably based in London. We're looking for someone with strong viewpoints on interactive marketing, an analytical mind, and experience solving for the added complexities of Pan-European digital programs (multiple countries, langugages, online behaviours, cultural tendencies).
If this [...]
Today Facebook announced that it will be bringing Skype video to its existing chat feature, bringing a next generation experience to hundreds of millions of people (Facebook also announced they now have over 750 million users). This is another step for Facebook to solidify it as a central platform for communication and [...]
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