Influencer marketing is on my mind these days. In addition to working on a report about how interactive marketers should collaborate with different resources to execute influencer marketing, I’m also speaking about the topic at Forrester’s Consumer Forum in Chicago later this month.

Talking with marketers, agencies, and service providers, everyone (yes, [...]

This is my first official blog post as a Forrester analyst, and I’m extremely excited to be a part of the community. So who am I? Before joining Forrester, I was an interactive marketer, a “traditional” marketer, and also a strategy and analytics consultant on the service provider side. Most recently, I served as director [...]

It was more than ten years ago that I listened to my first sermon about the growing importance of mobile as a marketing channel. It was late 2000 or early 2001; I was working at DoubleClick at the time and my boss left the company to join a mobile start-up, claiming we should’ve already had [...]

Today Twitter announced they will be expanding promoted tweets into the user's timeline (they had previously only been in search results) on Twitter.com. Twitter is slowly rolling this out with some of its premier clients over the next few weeks. Ultimately advertisers will now have three options for using [...]

We work with a lot of different types of marketers at Forrester, and we always customize the recommendations we deliver to different clients based upon their unique situations and needs. But over the past few years there's one piece of advice I've found myself giving nearly every company I work with: "Hire a listening vendor."

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