You'll have to forgive Facebook if they woke up this morning thinking the sky was falling; if they were subject to the same avalanche of news, comments, and questions about Google+ as the rest of us were for these last 24 hours, it'll seem like they've already been condemned to the social [...]
If you're a marketer, chances are you've been hearing the term "gamification" thrown around quite a bit lately. Over the course of the last month, I've been doing a lot of research about what gamification means for interactive marketers and identifying the opportunities that exist. The result? A report set to publish next month chock-full [...]
A couple months ago I talked about the reasons interactive marketing is ready to lead your brand — namely, that it offers scale that can compete with any other channel, it provides more depth than any other channel, it’s more trusted by consumers than any other marketing channel, and it provides marketers [...]
Author and Senior Vice President of Idea Development at Forrester Josh Bernoff (@jbernoff) is leading tomorrow’s tweet jam about the Splinternet – the fraying of the standardized Internet across mobile and social platforms.
If you’re experiencing the effects of the Splinternet, we’d love to hear from you. Here are [...]
Guest post by Sarah Glass(@sarahsglass).
For this week's #IMChat – a weekly tweet jam hosted by the interactive marketing team at Forrester – we’re tackling the oft overlooked challenges of B2B email. Email marketing consistently acts as a revenue work horse for B2C as well as B2B companies. But our research shows [...]
For my last report, I took a deep dive into the complex attitudes and online behaviors of Generation Y (ages 18-31) through the lens of an interactive marketer. Let's just say that marketers face a lot of challenges when it comes to targeting this demographic. Millennials are digital natives, influence family purchasing decisions and expects [...]
Guest post by Emily Murphy (@ekmurphy) on behalf of Forrester’s research team serving Customer Intelligence Professionals.
A few weeks ago, Zach Hofer-Shall led a tweet jam on social influence. It garnered such a good response that we decided to [...]
Back in April I published a report called Take Control of Your social marketing, which looks at the emerging market of social marketing management tools. In it, I identified three groups of these tools: the social publishing platforms, the social promotion builders, and the platforms that focus on both.
In the [...]
It’s Tuesday — and that means it’s time for another installment of #IMChat, a weekly tweet jam hosted by the interactive marketing team at Forrester. For today’s tweet jam, we’ve invited Shawn Shahani (@shawnshahani) from iCrossing to talk with us about challenges and possible solutions for companies with large and complex social [...]
At least once a week I get a client inquiry wondering what is "the next big thing in interactive marketing," seeking to identify what will out-tweet Twitter or out Goog Google. Well, in his new report, Competitive Strategy In The Age Of The Customer, my colleague Josh Bernoff articulates what is next [...]
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