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Do You Want To Succeed At Social Media Or Social Media Marketing?
Do you want to succeed at social media or social media marketing? There is a difference–a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on [...]
Continue reading...Facebook Places: What It Is, What It Isn’t, And Why It May Change The World
30 August 2010
Today Facebook revealed its long-anticipated geolocation offering called “Places.” In many respects, Facebook’s offering doesn’t expand on the functionality you can find in current location-based services such as foursquare — you can check in at a place, share your location with friends, see who is nearby, and add a place. In fact, the most important [...]
Continue reading...Watch Facebook’s Announcement Here At 5 PM PDT Today
30 August 2010
If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the Forrester blog at 5 pm PDT. The social media world is abuzz. Take one hot trend (geolocation) and add one blazing hot social network with a history of privacy missteps (Facebook), and you have the making for an [...]
Continue reading...The Future Of Search Marketing
30 August 2010
We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to the research. There are a number of evolutions happening to search marketing now and in the coming three years, including: More content and ways to search Richer search engine interfaces and ads Overlap with social and [...]
Continue reading...Paid And Earned Media: An Unlikely Marriage
25 August 2010
It’s clear by now that Groundswell technologies, especially social media, are disrupting the advertising world. You can’t read a major marketing magazine or website without at least one headline talking about how social is changing the world. Yet we still find there are many people in the interactive marketing industry on two extremes: those who [...]
Continue reading...Do You Want To Succeed At Social Media Or Social Media Marketing?
24 August 2010
Do you want to succeed at social media or social media marketing? There is a difference–a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on [...]
Continue reading...Watch Facebook’s Announcement Here At 5 PM PDT Today
20 August 2010
If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the Forrester blog at 5 pm PDT. The social media world is abuzz. Take one hot trend (geolocation) and add one blazing hot social network with a history of privacy missteps (Facebook), and you have the making for an [...]
Continue reading...Facebook Places: What It Is, What It Isn’t, And Why It May Change The World
18 August 2010
Today Facebook revealed its long-anticipated geolocation offering called “Places.” In many respects, Facebook’s offering doesn’t expand on the functionality you can find in current location-based services such as foursquare — you can check in at a place, share your location with friends, see who is nearby, and add a place. In fact, the most important [...]
Continue reading...The Future of Search Marketing
11 August 2010
We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to the research. There are a number of evolutions happening to search marketing now and in the coming three years, including: More content and ways to search Richer search engine interfaces and ads Overlap with social and [...]
Continue reading...Personal And Company Brands — The Story Not Told Of Empowered Employees
11 August 2010
A week ago, my friend Michael Rubin alerted me to a CNNMoney.com/Fortune article that rubbed him the wrong way. I and many others who cover social media had the same reaction to “Building your brand (and keeping your job).” Not only did the article seem unfair to Scott Monty, a marketing leader who has been [...]
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30 August 2010
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