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Do You Want To Succeed At Social Media Or Social Media Marketing?

30 August 2010

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Do you want to succeed at social media or social media marketing? There is a difference–a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on [...]

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Facebook Places: What It Is, What It Isn’t, And Why It May Change The World

30 August 2010

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Today Facebook revealed its long-anticipated geolocation offering called “Places.” In many respects, Facebook’s offering doesn’t expand on the functionality you can find in current location-based services such as foursquare — you can check in at a place, share your location with friends, see who is nearby, and add a place. In fact, the most important [...]

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Watch Facebook’s Announcement Here At 5 PM PDT Today

30 August 2010

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If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the Forrester blog at 5 pm PDT. The social media world is abuzz. Take one hot trend (geolocation) and add one blazing hot social network with a history of privacy missteps (Facebook), and you have the making for an [...]

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The Future Of Search Marketing

30 August 2010

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We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to the research. There are a number of evolutions happening to search marketing now and in the coming three years, including: More content and ways to search Richer search engine interfaces and ads Overlap with social and [...]

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Paid And Earned Media: An Unlikely Marriage

25 August 2010

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It’s clear by now that Groundswell technologies, especially social media, are disrupting the advertising world. You can’t read a major marketing magazine or website without at least one headline talking about how social is changing the world. Yet we still find there are many people in the interactive marketing industry on two extremes: those who [...]

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Do You Want To Succeed At Social Media Or Social Media Marketing?

24 August 2010

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Do you want to succeed at social media or social media marketing? There is a difference–a huge difference. It’s the difference between using social media tools and adopting social media philosophy; the difference between sparking posts about your marketing and posts about your product or service; and the difference between marketers who focus externally on [...]

Continue reading...

Watch Facebook’s Announcement Here At 5 PM PDT Today

20 August 2010

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If you're interested in Facebook's announcement this evening, you can watch the proceedings live here on the Forrester blog at 5 pm PDT. The social media world is abuzz. Take one hot trend (geolocation) and add one blazing hot social network with a history of privacy missteps (Facebook), and you have the making for an [...]

Continue reading...

Facebook Places: What It Is, What It Isn’t, And Why It May Change The World

18 August 2010

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Today Facebook revealed its long-anticipated geolocation offering called “Places.” In many respects, Facebook’s offering doesn’t expand on the functionality you can find in current location-based services such as foursquare — you can check in at a place, share your location with friends, see who is nearby, and add a place. In fact, the most important [...]

Continue reading...

The Future of Search Marketing

11 August 2010

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We published today The Future of Search Marketing; thank you to the many marketers and agencies who contributed to the research. There are a number of evolutions happening to search marketing now and in the coming three years, including: More content and ways to search Richer search engine interfaces and ads Overlap with social and [...]

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Personal And Company Brands — The Story Not Told Of Empowered Employees

11 August 2010

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A week ago, my friend Michael Rubin alerted me to a CNNMoney.com/Fortune article that rubbed him the wrong way. I and many others who cover social media had the same reaction to “Building your brand (and keeping your job).” Not only did the article seem unfair to Scott Monty, a marketing leader who has been [...]

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