I am back stateside after last week’s trip to Singapore for Microsoft’s audience targeting event, and I’m still recovering. Not only am I (slowly, painfully) readjusting to this time zone, I’m still processing everything I saw, experienced, and learned about the digital marketing ecosystem in Asia.
The abbreviated version for digital marketers [...]
I’ve written before on the relative dearth of investment in publisher-side ad technology – at least compared to the VC windfall recently bestowed upon buy-side start ups – but my prior complaints are quickly becoming outdated. Look no further than yesterday’s news that ad server OpenX raised $20 million to support its [...]
I am back stateside after last week’s trip to Singapore for Microsoft’s audience targeting event, and I’m still recovering. Not only am I (slowly, painfully) readjusting to this time zone, I’m still processing everything I saw, experienced and learned about the digital marketing ecosystem in Asia.
The abbreviated version for digital marketers [...]
We've been working on a major piece of research to answer a fundamental question now affecting our clients: “how do companies change as they adopt social technologies?” Today, we’ve published the report: “Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation” , which you can also find as [...]
Join us again for this week's #IMChat, a weekly tweet jam hosted by the interactive marketing team at Forrester. We know that social media is important to you – during last week’s tweet jam about your digital initiatives, the term came up more than 20 times. So today, our conversation is [...]
Our London-based Interactive Marketing Research Associate James McDavid chimes in with this great tale of how listening to and embracing your fans in social media can create powerful word-of-mouth marketing:
As every dance music aficionado knows, Miami is the place to be every March as it hosts the Winter Music Conference (WMC), [...]
With all the interest in a reported Zynga IPO, my new report on how interactive marketers can engage social gamers is particularly timely. Social gaming is an area I'll be covering more closely this year, and I thought the best way to start my coverage would be to take [...]
I’ve been given the privilege of traveling to Singapore this week to participate in an Audience Targeting Summit being presented by Microsoft. As audience targeting is a subject that's near and dear to my heart (see: The audience Targeting Imperative), I’m very excited to have been asked by Microsoft to participate.
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As you may have seen, for the past two weeks we’ve run a tweet jam called #IMChat. Our first two topics, CORE and social influence, were well received but really about what Forrester folks think is interesting. So it’s time to turn the social media table around. What are you interested in? What do you [...]
Last week I joined Matt Smith, VP of Marketing Services from Best Buy, Kim Verhaaf, Director of Customer Intelligence at ING, and Matt Preschern, VP of Demand Programs for IBM, for a keynote panel: "Marketing Innovation in Action: How Being Adaptive Can Help You Innovate," at
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