by Josh Bernoff
If your company is like mine, you need to change your password every three months or so.
Next time, don't just create something easy to remember that fits the IT department's arcane requirements. Think of something that will motivate you.
When I was considering writing Groundswell, my password was "Writer50", a reminder [...]
The PRSA sent this response to my post requesting that PR clean up its industry.
Notionally, we support this call to action, as we do any effort that helps advance the public relations profession. However, PRSA's main mission as a membership organization is professional development and education. [...]
by Josh Bernoff
In the 1970s, the Ad Council created the Keep America Beautiful campaign, featuring the iconic actor Iron Eyes Cody in Native American garb, shedding a tear as people littered along the highways.
What that campaign changed was people's attitudes about littering. Before that, people [...]
by Josh Bernoff
This is the second of three posts analyzing the contents of my inbox. Yesterday I looked at all my email. Today I take up the 51 emails I received from PR people over a week in January. Do the math: that's ten a day.
by Josh Bernoff
Is your inbox a communications channel? Or is it a target?
To find out, I analyzed a week's worth of the contents of my Forrester.com inbox. (I did this two years ago,too.)
Why do this? Because I think even as we embrace social, email is still the bread [...]
Email has gone too far. Our inboxes are full of unsolicited crap. And I don't mean spam. I just mean legitimate companies of all kinds emailing us about everything.
If you are a marketer, we have this Valentine's Day message for you: if you love your customer, let them go.
Marketers say that they want [...]
by Josh Bernoff
We now read that Hosni Mubarak has resigned due to popular unrest in Egypt. Throughout the coverage, we've read about how Twitter and Facebook were essential to the protesters. But in a blog post on the New Yorker site, Malcolm [...]
This weekend I got to see a talk at Harvard by the estimable Ira Glass of NPR's "This American Life." If you've ever heard the show, you know it's "can't turn it off and get out of the car" radio.
Ira not only told stories, he told [...]
Does Wikileaks terrify you? It probably should.
Imagine a world in which everything you write might become public. Every email you send: public. You have a telephone conversation — the person on the other end takes notes. Public. Your support person insults somebody on the phone; she [...]
by Josh Bernoff
Sometimes you make a mistake in the digital realm and you need to fix it. But once something is out on the Web and in social networks, you cannot erase it. Instead, you must apologize and move on.
The recent shootings in Arizona have created an interesting laboratory for observing this, because [...]
Contact Us
Recent Posts
- Marvell Presents SXSW Next Stage
- Spredfast and Dachis Group Team Up to Offer Action and Insights
- Nearly Half of Adults Have Used In-Store Coupons or Online Promotional Codes When Holiday Shopping This Season
- Tuesday, March 13 Events: Bruce Sterling Presentation
- SXSW Interactive Awards Finalists to be Announced in January
- Brand with the Best on the Radio Day Stage
- More SXSW Interactive 2012 Accepted Proposals
- Complete List of SXSW Interactive Accelerator Judges
- 2012 BBQ Crash Course: Tickets Still Available!
- RetailMeNot.com Launches “Today’s Top Deals” Application on Facebook
What's Going On...
- Is Starbucks at the forefront of mobile? @Econsultancy http://t.co/aFtgNXNE 2012-02-02
- Adobe donates Flex to Apache | Macworld http://t.co/kSWRxkv0 2011-11-17
- Using the Google Analytics API to enhance Analytics – Case studies and methods — Analytics Canvas http://t.co/TlCDaa0g 2011-11-17
- Time to "Revisit" Thinking Carefully About Which Country Hosts Your URL Shortner??? http://selnd.com/eC1eBN 2011-02-23
- Special Report: How to Become Indispensable to Your CEO http://bit.ly/94n3r2 via @marketingsherpa @hubspot 2010-08-24
- More updates...
Search this site.
