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Free Empowered Webinar September 10 — how HEROes will transform your business
We'd like to come to where you work and talk to you about Empowered. All of you. All on the same day, Friday September 10, at 12:00 eastern time. Feel free to bring your lunch. We want you to embrace the innovation that come from Highly Empowered and Resourceful Operatives — HEROes, within your company. [...]
Continue reading...Brian Solis’ Engage and how to use it
22 August 2010
by Josh Bernoff Here's what I think about Brian Solis' book Engage. You should buy it. And you shouldn't necessarily read it start to finish. But you'll find yourself diving in again and again when you need help with . . . just about anything social. To be fair, I was intimidated. I had promised [...]
Continue reading...Meet us in San Francisco, Boston, London, and New York
18 August 2010
The Empowered book tour is beginning. Here's where you can meet us — and we'll be adding more events around the ones in these cities as we get closer to the dates: Josh, San Francisco/San Jose, August 23-27. Josh will be speaking at the ANA Business-to-Business Marketing Leadership Conference in San Jose on August 26. [...]
Continue reading...How to win the Forrester Groundswell Awards
12 August 2010
by Josh Bernoff The Forrester Groundswell Awards entry deadline is in two weeks, on August 27. As usual, most of you have waited until the last two weeks to enter. If you haven't entered yet but plan to, this advice is for you. (If you just want to see other people's entries, click on the [...]
Continue reading...How Are You Using iPad For Business?
9 August 2010
by Ted Schadler (Cross-posted from Ted's blog) We are getting many requests for help on iPad strategies for the enterprise. It's clear why. iPads are a tremendously empowering technology that any employee can buy. My colleague Andy Jaquith has a report coming real soon now on the security aspects of iPhones and iPads, and I'm [...]
Continue reading...Great new goodies for Empowered readers
6 August 2010
by Josh Bernoff Maybe you've noticed that our Web site has become Empowered. This is in preparation for our book launch on September 14, and it means a lot more than little lightning bolts in the graphic design. We have a few new tools for you to play with now. You can think of this [...]
Continue reading...Speeches that will make your people feel empowered
29 July 2010
by Josh Bernoff and Ted Schadler Is this you? You run an annual event for the public, and you want to expose them to new ideas. For example, ways to run a business and empower workers. Or, how technology changes marketing. Or . . . you've got a good sized company and you want employees [...]
Continue reading...HIRPS: A new model for PR and influencers
9 July 2010
by Josh Bernoff Here's the problem. "Influencers" — that's reporters, analysts, bloggers, anyone with an audience — are targets. PR people are the ones who want to influence them. The PR folks subscribe to databases from companies like Cision and Vocus and then send out hundreds of undifferentiated press releases (it's called "spray and pray"). [...]
Continue reading...Empowered Customers Need Empowered Employees Need Empowered IT
25 June 2010
[Originally published on Ted Schadler’s Blog for Information & Knowledge Management Professionals.] by Ted Schadler Groundswell technology comes to consumers first. At home, we get social, mobile, video, and cloud services pitched to us 24×7. Facebook, Android, iPad, Foursquare, Google, YouTube, Office Web Apps, Twitter. The list is endless and growing every single day. Empowering [...]
Continue reading...Empowered in the Harvard Business Review
23 June 2010
Source Something very cool has happened. The folks at Harvard Business Review have accepted and published our article about the concepts in Empowered. This article is a great introduction to the ideas in Empowered. It talks about how empowered customers place demands on companies, and how it takes empowered employees — highly empowered and resourceful [...]
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30 August 2010
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