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Category — Social Network Marketing

To Augie Ray: Thanks for the offer, but we don’t take sponsorships

Go to Source By Josh Bernoff Augie Ray offered us $500 to write about his blog. But as he figured out, Forrester doesn't allow research or blogs to accept sponsorships. So I'll decline. There's a little confusion here, part of it intentional on Augie's part, so let me clear things up. We've only written about what marketers should do. [...]

August 13, 2009   No Comments

Who are your best customers?

Go to Source Here's a conversation I often have with marketers: Josh: Who are your best customers? Marketer: Women with a child under 4. [Or "People with assets of at least $1 million." Or some such.] Josh: No, I really mean "Who are your best customers?" What are their names? Marketer: [No response.] If you're seeking word of mouth, you should [...]

August 13, 2009   No Comments

Forrester Groundswell Awards — I love the diversity

Go to Source by Josh Bernoff The third annual Forrester Groundswell Awards have been open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so [...]

July 31, 2009   No Comments