Category — Social Network Marketing
To Augie Ray: Thanks for the offer, but we don’t take sponsorships
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By Josh Bernoff
Augie Ray
offered us $500 to write about his blog. But as he figured out, Forrester doesn't allow research or blogs to accept sponsorships. So I'll decline.
There's a little confusion here, part of it intentional on Augie's part, so let me clear things up.
We've only written about what marketers should do. [...]
August 13, 2009 No Comments
Who are your best customers?
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Here's a conversation I often have with marketers:
Josh: Who are your best customers?
Marketer: Women with a child under 4. [Or "People with assets of at least $1 million." Or some such.]
Josh: No, I really mean "Who are your best customers?" What are their names?
Marketer: [No response.]
If you're seeking word of mouth, you should [...]
August 13, 2009 No Comments
Forrester Groundswell Awards — I love the diversity
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by Josh Bernoff
The third annual
Forrester Groundswell Awards have been
open for nominations for a month and a half. As in past years, the nominations will come flooding in at the end (the deadline is September 2, folks, don't be late), but I wanted to draw your attention to what we've gotten so [...]
July 31, 2009 No Comments