by Josh Bernoff
Yeah, right. Innovate like Apple. You can do it. Sure.
One of the smartest guys I know is James McQuivey, who works with me at Forrester Research. James decided to take a close look at how new breakthrough products actually get created. You know, products like the iPad that [...]
by Josh Bernoff
At $176 billion last year, eCommerce already represents 8% of US retail. What do you think tablets will do to that?
Huh? Tablets affect eCommerce? Step back a moment, and let's take a look at some facts and projections, as described by Forrester analysts [...]
Behind every great social or mobile application is somebody who built it. In many cases, a big part of that success is a technology vendor or an interactive agency that helped create it.
If you're a vendor or agency, the Forrester Groundswell Awards are a good chance to show off your work. Please give it [...]
by Josh Bernoff
I took the green bowtie out of mothballs. 'Cause there are only a few weeks left to enter the Forrester Groundswell Awards. The deadline is August 3.
The number of entries is low so far. Competition has been intense in the past. Get to work on your entry [...]
by Josh Bernoff
Mobile hype has reached a feverish level. There appear to be two poles: "You have to do mobile!" and "Mobile is just a fad." But smartphones are certainly no fad. Forrester forecasts 100 million smart phones in the US by the end of 2011; worldwide Google activates 400,000 Android devices a day.
What's [...]
by Josh Bernoff
Early this morning, the NBA locked out its players in labor dispute. Unlike the NFL's lockout, the basketball players and owners appear to be very far apart, and there's every sign this will be a protracted dispute.
This raises a good question: in a [...]
by Josh Bernoff
You woke up this morning to the news that Google is once again entering the social space, this time with an offering called Google+. It's not the first time. Google's Orkut social network is a great success — in Brazil. [...]
by Josh Bernoff
I've agreed to join our interactive marketing research team for a TweetJam on Tuesday, 27 June at 2PM. The hashtag is #IMChat.
If you're concerned about managing the explosion in new mobile and social platforms — we call it the Splinternet — we'd love to have you join the discussion.
Here are [...]
By Josh Bernoff
I love naming things. I want to get better at it. And I want to share what I've learned so far.
The ostensible reason for this post is that there are other budding authors here at Forrester who will need help with this, and I thought the [...]
by Josh Bernoff
Any book with a degree of success comes out in paperback these days. But when we made the decision to bring out Groundswell in paperback, we didn't want to do an ordinary job. So we didn't. We didn't just add new content, we found new ways to [...]
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