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Last friday, Google launched the Googlebeat channel on Youtube, which aims to bring the value of services like Google Trends & Hot Trends, Google Insights for Search and Year-end Zeitgeist to a wider audience. This strategy is of passing interest as it seems that Google is squarely positioning itself as generating the equivalent value as trending topics in Twitter. Something which the latter has had great success with in garnering media attention. For example, FastCompany, called Twitter a “Human Seismograph Measuring the World“.
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