Search Engine Watch Blog
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I had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events.
Search Engine Watch Blog
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Tips are the smallest documentable unit of “how-to” do something. Their presence – or absence – within a target market’s SERPs provide phenomenal opportunities for link strategists and other content marketers. Here’s a proposed definit…
Search Engine Watch Blog
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There are a lot of benefits to attending an SES event. If you’re new to SEO, there are excellent tracks that will introduce you to the fundamentals of Internet marketing by seasoned veterans, an education that would otherwise cost well [...]
Search Engine Watch Blog
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The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well. These folks [...]
Search Engine Watch Blog
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If you work in paid search, you know one basic truth: you must always be testing. And that testing includes your test keywords and ad copy.
Search engines, especially Google, must always test too.
Since early this year, Google appears [...]
Search Engine Watch Blog
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Ecommerce lives and dies on its conversion rate. That’s true for all channels, not just SEO. Get the three key areas covered here right, and you’ll be able to conquer those new territories while not just protecting, but actually&n…
Search Engine Watch Blog
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Google recently alerted website owners of a recent trend involving the hacking of websites to insert a canonical tag and point it to the hacker’s site. Is your site at risk? How can you protect against it?
There’s a great [...]
Search Engine Watch Blog
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Here’s a roundup of today’s other search news and headlines from around the web.
Search Engine Watch Blog
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Here’s a roundup of today’s other search news and headlines from around the web.
Search Engine Watch Blog
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Here’s a roundup of today’s other search news and headlines from around the web.
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