Don't worry, I'm not planning on going anywhere just yet! In fact, I love what I do at Forrester: Put simply, I look for the most interesting and difficult-to-answer questions in interactive marketing, I spend a month talking to really smart people and collecting data on those questions, and then I write reports and give [...]
For the past five years, we've been running the Forrester Groundswell Awards to recognize the companies who do the best job using social media — and last year we added an international category for the first time. We were thrilled to recognize some fantastic international social media programs in 2010 — from [...]
Today Facebook announced that it will be bringing Skype video to its existing chat feature, bringing a next generation experience to hundreds of millions of people (Facebook also announced they now have over 750 million users). This is another step for Facebook to solidify it as a central platform for communication and [...]
You'll have to forgive Facebook if they woke up this morning thinking the sky was falling; if they were subject to the same avalanche of news, comments, and questions about Google+ as the rest of us were for these last 24 hours, it'll seem like they've already been condemned to the social [...]
If you're a marketer, chances are you've been hearing the term "gamification" thrown around quite a bit lately. Over the course of the last month, I've been doing a lot of research about what gamification means for interactive marketers and identifying the opportunities that exist. The result? A report set to publish next month chock-full [...]
A couple months ago I talked about the reasons interactive marketing is ready to lead your brand — namely, that it offers scale that can compete with any other channel, it provides more depth than any other channel, it’s more trusted by consumers than any other marketing channel, and it provides marketers [...]
Author and Senior Vice President of Idea Development at Forrester Josh Bernoff (@jbernoff) is leading tomorrow’s tweet jam about the Splinternet – the fraying of the standardized Internet across mobile and social platforms.
If you’re experiencing the effects of the Splinternet, we’d love to hear from you. Here are [...]
by Josh Bernoff
I've agreed to join our interactive marketing research team for a TweetJam on Tuesday, 27 June at 2PM. The hashtag is #IMChat.
If you're concerned about managing the explosion in new mobile and social platforms — we call it the Splinternet — we'd love to have you join the discussion.
Here are [...]
Guest post by Sarah Glass(@sarahsglass).
For this week's #IMChat – a weekly tweet jam hosted by the interactive marketing team at Forrester – we’re tackling the oft overlooked challenges of B2B email. Email marketing consistently acts as a revenue work horse for B2C as well as B2B companies. But our research shows [...]
Back in April I published a report called Take Control of Your social marketing, which looks at the emerging market of social marketing management tools. In it, I identified three groups of these tools: the social publishing platforms, the social promotion builders, and the platforms that focus on both.
In the [...]
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