Austin Business News – Local Austin News | Austin Business Journal
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Austin tied for fourth most social city in America, according to a NetProspex Inc. ranking released.
The sales and marketing data firm ranked cities according to the number of Facebook, LinkedIn and Twitter [...]
Search Engine Watch Blog
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As we all entrench ourselves into the current “circles” mania, it’s important for in-house SEOs to add IT into their “SEO Circle.” But how?
Traditionally, marketing-IT relationships are tumultuous, with both having …
Search Engine Watch Blog
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While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and …
Don't worry, I'm not planning on going anywhere just yet! In fact, I love what I do at Forrester: Put simply, I look for the most interesting and difficult-to-answer questions in interactive marketing, I spend a month talking to really smart people and collecting data on those questions, and then I write reports and give [...]
Austin Business News – Local Austin News | Austin Business Journal
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Austin-based interactive marketer AdRevolution has added Greg Richardson to its advisory board.
The company, founded in 2005, uses sophisticated algorithms and other digitally-focused strategies for marketing and advertising campaigns. Officials expect at least [...]
Austin Business News – Local Austin News | Austin Business Journal
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The Polytechnic University of Madrid is opening a distance learning center and United States headquarters in Austin.
The Center of Postgraduate Studies in Business Management will open July 14 and offer more than [...]
SXSW Interactive News RSS Feed
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SapientNitro, the sponsor of the SXSW 2011 Interactive Lanyards and the Mix at Six Party, was recently announced as the digital marketing agency for game publisher Activision. As part of this agreement, [...]
Search Engine Watch Blog
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An appropriately written PPC advertisement is one of the keys to success in search marketing, but how much does your domain name impact that success? According to a study by Memorable Domains, having an exact match domain can double your [...]
Austin Business News – Local Austin News | Austin Business Journal
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Xplore Technologies Corp. hired John Osborne as vice president of marketing.
The former General Dynamics Corp. (NYSE: GD) senior vice president joins the Austin-based computer maker at the same time as the company [...]
Search Engine Watch Blog
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Technology has changed the way marketing works, and a new critical phase of purchases for modern shoppers is the “ZMoT.” To help business owners understand this concept and how to prepare for it, Google has released a free eBook.
Understanding [...]
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