Austin Business News – Local Austin News | Austin Business Journal
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Arsenal Brand and Russell/Shaw Communications have merged to create marketing firm Arsenal LP in hopes that its combination of specializations and experience will enable it to attract bigger clients nationally.
Six-year-old Russell Shaw [...]
A couple months ago I talked about the reasons interactive marketing is ready to lead your brand — namely, that it offers scale that can compete with any other channel, it provides more depth than any other channel, it’s more trusted by consumers than any other marketing channel, and it provides marketers [...]
Author and Senior Vice President of Idea Development at Forrester Josh Bernoff (@jbernoff) is leading tomorrow’s tweet jam about the Splinternet – the fraying of the standardized Internet across mobile and social platforms.
If you’re experiencing the effects of the Splinternet, we’d love to hear from you. Here are [...]
by Josh Bernoff
I've agreed to join our interactive marketing research team for a TweetJam on Tuesday, 27 June at 2PM. The hashtag is #IMChat.
If you're concerned about managing the explosion in new mobile and social platforms — we call it the Splinternet — we'd love to have you join the discussion.
Here are [...]
Search Engine Watch Blog
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“Don’t put all your eggs in one basket.”
We’ve all heard that phrase, and it’s true, quaint as it is (particularly when you handle a lot of eggs, like I do). But time and again, for various reasons, people ignore [...]
Austin Business News – Local Austin News | Austin Business Journal
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A California congresswoman has introduced legislation that would define the speed of fourth-generation wireless technology.
Consumers and businesses alike have been bombarded with marketing pushes by all of the wireless carriers about the [...]
Austin Business News – Local Austin News | Austin Business Journal
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A week after hiring a former Phurnace Software Inc. executive, cloud security startup Gazzang Inc. has nabbed SolarWinds Inc. marketing manager Heidi Farris.
The company, founded in 2008, moved to Austin last year [...]
SXSW Interactive News RSS Feed
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In this day and age movies are more than just a theater experience. Immersive entertainment experiences bring together various elements of storytelling and build the relationships between video games, storytelling and marketing objectives. Tron: Legacy [...]
Search Engine Watch Blog
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There are a lot of benefits to attending an SES event. If you’re new to SEO, there are excellent tracks that will introduce you to the fundamentals of Internet marketing by seasoned veterans, an education that would otherwise cost well [...]
Search Engine Watch Blog
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The world keeps spinning and the search industry never sleeps. Here are items of note in recent industry history.
HubSpot Buys Performable
HubSpot, an inbound marketing company, has purchased Performable, a “middle of the funnel” company wh…
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