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Home > Online

U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

By LiftSEO On June 22, 2011 · Leave a Comment

Search Engine Watch Blog
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Hotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That’s the message from a recent study by MarkMonitor, who estimate the U.S. hotel industry is losing an $1.9 billion annually in online bookings…

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Why Marketing to Millennials Online is Tricky

By LiftSEO On June 14, 2011 · Leave a Comment

For my last report, I took a deep dive into the complex attitudes and online behaviors of Generation Y (ages 18-31) through the lens of an interactive marketer. Let's just say that marketers face a lot of challenges when it comes to targeting this demographic. Millennials are digital natives, influence family purchasing decisions and expects [...]

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SXSW Streaming Audio Feature: Online Dating 2.0 – All Mobile, All Location-Based

By Austin Tech News Scout On June 3, 2011 · Leave a Comment

SXSW Interactive News RSS Feed
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Until recently online dating has been primarily about people sitting in front of their computers hoping to find the right combination of words and flattering photos to lead them to true love. Finally, location-based technology means that dating [...]

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WhaleShark Media raises $10M

By Austin Tech News Scout On June 3, 2011 · Leave a Comment

Austin Business News – Local Austin News | Austin Business Journal
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Online group buying company WhaleShark Media Inc. has received a $10 million financing.

The Austin-based company collected the capital from a lone investor, according to a Friday filing with the U.S. Securities and [...]

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Gifting Online & Offline: A Seasonal Analysis, Part 1

By LiftSEO On June 3, 2011 · Leave a Comment

Search Engine Watch Blog
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The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well. These folks [...]

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Groupon files $750M IPO

By Austin Tech News Scout On June 2, 2011 · Leave a Comment

Austin Business News – Local Austin News | Austin Business Journal
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Online daily deals innovator Groupon Inc. will go public with an initial stock offering that could raise as much as $750 million.

The company filed its prospectus with the Securities and Exchange Commission [...]

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Adometry Webinar to Outline Role Fractional Attribution Plays in Delivering Accurate Online Advertising Campaign Optimization

By Austin Tech News Scout On May 31, 2011 · Leave a Comment

AUSTIN Ventures News
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AUSTIN, Texas–(BUSINESS WIRE)–May 31, 2011–Tomorrow, Adometry, Inc. (formerly Click Forensics, Inc.) will host a webinar detailing the important role attribution measurement plays in helping online advertisers optimize campaigns to improve future

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Online Reputation: 5 Ways You’re Offending Online Customers

By LiftSEO On May 31, 2011 · Leave a Comment

Search Engine Watch blog
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If your business has a web presence, then your customers expect a certain level of online service – but are you alienating customers by failing to respond on Twitter or to blog post comments, forum posts, emails, or other online [...]

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PayPal, eBay sue Google over mobile payments

By Austin Tech News Scout On May 27, 2011 · Leave a Comment

Austin Business News – Local Austin News | Austin Business Journal
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Online marketplace giant EBay Inc. and its PayPal Inc. payment unit sued Google Inc. and two former PayPal executives Thursday for allegedly stealing trade secrets related to mobile payment systems.

The suit filed [...]

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Austin foreclosures down 42% in March

By Austin Tech News Scout On May 12, 2011 · Leave a Comment

Austin Business News – Local Austin News | Austin Business Journal
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Austin foreclosure filings were down 42.9 percent year over year in April, RealtyTrac Inc. reported on Thursday.
The online foreclosure listing service reported a total 644 homes entering the foreclosure process — [...]

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