Austin Business News – Local Austin News | Austin Business Journal
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Google+, the newest social platform to insert itself into our lives, has been the center of water cooler chatter and prompted a flurry of questions. What is Google+? How do I use it? [...]
Behind every great social or mobile application is somebody who built it. In many cases, a big part of that success is a technology vendor or an interactive agency that helped create it.
If you're a vendor or agency, the Forrester Groundswell Awards are a good chance to show off your work. Please give it [...]
By Josh Bernoff
I love naming things. I want to get better at it. And I want to share what I've learned so far.
The ostensible reason for this post is that there are other budding authors here at Forrester who will need help with this, and I thought the [...]
Guest post by Sarah Glass(@sarahsglass).
For this week's #IMChat – a weekly tweet jam hosted by the interactive marketing team at Forrester – we’re tackling the oft overlooked challenges of B2B email. Email marketing consistently acts as a revenue work horse for B2C as well as B2B companies. But our research shows [...]
by Josh Bernoff
Any book with a degree of success comes out in paperback these days. But when we made the decision to bring out Groundswell in paperback, we didn't want to do an ordinary job. So we didn't. We didn't just add new content, we found new ways to [...]
Guest post by Emily Murphy (@ekmurphy) on behalf of Forrester’s research team serving Customer Intelligence Professionals.
A few weeks ago, Zach Hofer-Shall led a tweet jam on social influence. It garnered such a good response that we decided to [...]
Search Engine Watch blog
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After all the talk, Google’s +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched with a handful of web properties, comprised of the usual suspects.
Google is letting people add [...]
Search Engine Watch blog
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If your business has a web presence, then your customers expect a certain level of online service – but are you alienating customers by failing to respond on Twitter or to blog post comments, forum posts, emails, or other online [...]
Search Engine Watch Blog
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Today Google celebrates the 6th birthday of Youtube and one year of owning AdMob. We celebrate a day of not having to read an SEO is dead post (actually, to be fair, there haven‘t been many in awhile). But “a [...]
Austin Business News – Local Austin News | Austin Business Journal
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Georgetown City Attorney Mark Sokolow on Tuesday accepted a $65,000 severance package to step down from the post on June 14, according to reports.
City council members agreed to the deal during [...]
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